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#SPARKLE GIF SERIES#

When can you use a Cinemagraph?Ī cinemagraph creates a looping effect, which helps to draw the viewers’ attention. This brings a lively look and feel to the email. A part of the image is animated with seamless looping, giving it a beautiful illusion. AOL Web Cinemagraph in Emails- Highlight the Key MessageĬinemagraphs are a mix of image and video.Email Client Support for Video: Supported by: Also, make sure to set a relevant fallback image and alt text that goes well with your email. The simplest way to add a video in your email is to use a play button on top of a static image and then link it to a hosting site such as Vimeo or YouTube. For other email clients, a fallback image will be displayed.

Overcoming the LimitationsĮmail clients such as, Apple Mail, and iOS client allow recipients to play the video within the email client.

Emails with videos have a massive file size, thereby increasing the loading time.

All email clients do not support playing of videos right in the inbox.

Marketers consider embedding a video in email as tricky business because it faces the following challenges:.

Source: Really Good Emails Limitations of using Videos in Email: When to use a video in your email campaigns?Ī video persuades viewers to engage with the content in a much better way. Videos are engaging and entertaining and can increase the open rates and click-through rates of your emails. Using video ads in your digital marketing tactics has become a common practice as online video accounts to about 74% of all online traffic.

Windows Phone 7 Video in Email – Great Tool to Convey Your Brand Story.

Lotus Notes (6, 7, 8.5) Not supported by:.

Email Client Support for GIF Supported by: You can easily create a GIF for your email with Creatopy, this way you can be sure the GIF will be fully optimized. To make sure the GIF renders well in mobiles and other smart devices, it is better to first create a mobile version of the GIF with a width of 320px. To reduce the size of the GIF files, you can compress them and then use them in the emails, without compromising on the visual quality. You can overcome the above limitations by designing the GIF in such a way that all important information, including the Headline, CTA, and Offer is displayed in the first frame itself.

When used too frequently, they may become uninteresting and monotonous for your customers to engage with your campaigns.

Emails with GIFs in them are huge in size and hence may take more time to load and play.

Windows Phone 7 also does not support animated GIFs.

These email clients simply display the first frame of the GIF that appears as a static image.

Not every email client will support and render emails with GIF.

Source: Really Good Emails Limitations of using GIFĪlthough animated GIFs can be beneficial for your email campaigns, they have a few limitations:

Explain the latest functionality, interface, or tutorials of applications.

Illustrate complex concepts in a simplified way.

GIFs add a fun element to emails and enhance user engagement. When to use a GIF in your email campaigns?

#SPARKLE GIF SERIES#

GIFs display a series of images to produce an illusion of motion and add an element of delight to your emails, which is not possible through the use of static images. Which one should you use for your email campaigns? Read on to find out. Of these, we shall talk here about GIF, Video, and Cinemagraph. The major rich media elements that add to the charm of your emails are static images, GIFs, videos, audios, and cinemagraphs. Rich media in email marketing is a rage and is effective when it comes to the success of an email campaign. You need to know the shortcomings of using each one of them so that you can use fallbacks to ensure renderability. What works for one email client might not be appreciated by the other. No doubt, when used effectively, it draws miraculous results for your email campaigns.īut, different email clients and browsers render emails with rich media differently. Marketers often make the mistake of using rich media in their emails without having an idea of how the emails would render in the subscriber’s’ inbox. This can be achieved through great copywriting or by using interactive and attention-grabbing visual media. You need to think out-of-the-box if you wish to make an impression in the subscriber’s inbox and minds. If you are using email marketing for your business, you must be knowing that your emails have to be engaging.